LAMC 2019 Recap!

LAMC Celebrates 20 Years Highlighting the Growth of Latin Music and Culture with Panels, Showcases, Networking, and more!

"The conference has sought to nurture Latin music that didn't fit established radio and record label formats; some of it went on to take over those outlets."
New York Times

· Joint 20th Anniversary Concert with Latin GRAMMYs ·
· First-Time Offsites at Spotify, Anomaly, and Live Nation ·
· Cosquin Festival Makes its U.S. Debut ·

"These performances were just a few of many indications that Latin pop is headed towards a more eclectic future." - Billboard

Thousands of music lovers, industry execs, creatives, marketers, content creators, and media converged in New York City last week to celebrate the 20th anniversary of the LAMC. 

Daytime activities at The Stewart Hotel in Manhattan included the chance to network and attend at-capacity panel discussions that featured wide-ranging topics including the state of touring and how artists are playing to more diverse audiences than ever, how songs make their way into films, TV shows, and commercials, music strategies for streaming platforms, and artist finances.

This year's special one-on-one conversation was between Residente and Billboard's Leila Cobo.

This year's panel experts included reps from The Orchard, Live Nation, Spotify, Sony, Billboard, Universal, CAA, Pandora, Goldman Sachs, Viacom, Prager Metis, ESPN, BMI, KEXP, peermusic, Symphonic Distribution, Deezer, Songtrust, and City National Bank among others.

Conference attendees also got the chance to chat, interact, and play beautiful guitars in our exhibitor lounge with Taylor Guitars, Symphonic Distribution, sounds from Spain, Kesta, and NPR Alt.Latino.

In celebration of our 20th anniversary, LAMC expanded the conference to program a special day of offsite events on Friday, July 12th. We took the discussions straight to where the action happens with panels and showcases at the New York offices of Spotify, Anomaly, and Live Nation.

Shows took place throughout New York City at SummerStage in Central Park and Queensbridge Park, BRIC Celebrate Brooklyn! in Prospect Park, SOBs, and DROM. Among this year's showcasing artists were ChocQuibTown, Nathy Peluso, Vicente Garcia, Aterciopelados, Guaynaa, Dorian, iLe, Los Rivera Destino, Club del Río, Enjambre, Ximena Sariñana, El Mató a Un Policía Motorizado, Gaby Moreno (whose special guests included Oscar Isaac and Jackson Browne, among others), and many more. This year's live music festivities included a special joint celebration of the Latin GRAMMY Awards 20th anniversary and the iconic Argentine festival, Cosquin Rock's first time in the U.S.!

The LAMC show with the Latin GRAMMYs at SummerStage, Central Park kicked off the Recording Academy's 20th anniversary celebrations ahead of the annual awards show taking place later this year. Additionally, Cosquin Rock made its first-ever appearance in the U.S. in collaboration with the LAMC at SummerStage, Queensbridge Park. We are so happy that these two institutions were able to celebrate our 20th anniversary with us!

This year's LAMC Discovery Award winners are Juan Ingaramo, Los Rivera Destino, and Nathy Peluso received award packages from Taylor Guitars and joined previous LAMC Discovery alumni such as Kinky, iLe, Carla Morrison, A.CHAL, Jesse Baez, and El Mató a Un Policía Motorizado.

We look forward to doing it all over again next July when we celebrate our 21st year! Start saving the date. Thank you for your continued support and being a part of turning New York City into a week-long celebration. 

See you at LAMC 2020!

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